Blogs, as they have come to be known, were initially referred to as weblogs, referring to their purpose of serving as journals and logs for people to put down their experiences and share them with other people using the internet.
Blogs are a kind of website, even though they differ from what most people think about when they hear the word “website”. Unlike most websites that have a permanent front page where information about the organization, company or person is detailed along with links to take the visitor to other parts of the website, blogs are distinct in that their front page is usually the most recent post that was made on them.
There are millions and millions of blogs on the internet today, and it often seems like just about everybody is operating a blog, but the proportion of people who have monetised, or found some way to make money from their blogging activities is actually quite low. That is surprising, considering the fact that blogs have the potential to make you a lot of money, if they are handled properly and treated like a real business.
In order to begin blogging on the right track, the first thing that you will have to determine is what exactly you intend to blog about. Sometimes, people make their blogs personal journals, as they were meant to be in the beginning, but the success of that kind of model would depend on our ability to write in a very interesting and compelling manner.
More often than not, successful blogs are those that take on a specific niche, and then proceed to give their readers consistent, comprehensive information about different topics within that niche. When you do this, it is very easy for you to assume position as an authority in that niche, and for your blog to be reckoned with as the go-to place for information regarding the topics in that niche that you have chosen.
If you do not work with a niche, you run the danger of having your blog look unfocused and confused. People would likely feel that since you have not been able to focus on any one thing in your blog, then you do not likely have the requisite expertise in any of those areas. If you want to write about pets, then let your blog be about pets, and if you want to write about writing, then let your posts revolve around the subject of writing.
This is not to say that you cannot occasionally introduce one or two unusual topics into your blog. In fact, doing this will help to keep the anticipation level of your readers high, and it can help to disrupt things a little bit and get the bored ones among them get newly interested in what you write. The watchword, when doing this; is moderation. You have to ensure that you do not go over the top, and that you stay true to the niche that you have chosen to blog about.